INDIANAPOLIS, Ind., (June 25, 2016) – INFINIT Nutrition and PitFit Training have partnered to create a line of custom sports drinks custom formulated to improve the performance of auto racing drivers.
Founded in 20014, INFINIT Nutrition produces premium custom-blended sports drinks scientifically created for individual athletes and for a variety of sports. Based in the motorsports capital of the world, Indianapolis, Indiana, PitFit Training is an industry leader in motorsport-specific performance training. Founded in 1993, PitFit has been a long time trainer of many drivers in the industry, including IndyCar Series drivers Scott Dixon, Tony Kanaan and James Hinchcliffe. In addition to training professional athletes, PitFit Training offers fitness classes and personal training to the general public, incorporating many of the activities used on the race car driver clientele.
“The partnership between PitFit Training and INFINIT Nutrition is something that was inevitable,” said PitFit Training founder Jim Leo. “We’ve been a big fan of the INFINIT custom blended formulas for several years, and they have developed individual drinks for many of our clients. When I approached Michael Folan about specific formulas for specific forms of auto racing, he put his team on it. After a year of development, we finally have a line of drinks that I can proudly put our name on.”
INFINIT’s all in one customized system provides professional athletes with an advantage, offering nutrition and hydration in one place. Capable of delivering for up to five hours and in triple digit heat, INFINIT allows for professional athletes to stay operate properly hydrated for long periods of time.
“It’s an exciting time for athletes,” said Leo. “They finally they have an all-natural nutrition solution made just for the specific needs of their sport.”
INFINIT Nutrition has worked with PitFit in order to create five custom sports blends: Sprint Fuel, Endurance Fuel, Jet Fuel (caffeinated) and Hot Seat. Each drink blend is formulated for specific race lengths and intensities.
About INFINIT Nutrition, LLC
INFINIT was started in 2004 introducing a customizable, isotonic, all-in-one nutrition solution that naturally maximized the performance for endurance athletes all over the world. INFINIT fuels many top collegiate and pro athletes, and has been used at various elite competitions worldwide.
About PitFit Training
PitFit Training is an industry leader in the development and implementation of motorsports-specific human performance training and lists clients from Formula One, IndyCar, NASCAR, NHRA, GRAND-AM, ALMS, USAC, The World Endurance Championship and numerous junior level auto racing series. The roster of champions that have become part of the PitFit family is a who’s who of auto racing. Drivers such as Scott Dixon and Tony Kanaan, are just a few of the many drivers who have trained with PitFit Training