PitFit Training Continues Cognitive Development Program with NeuroTracker Partnership

INDIANAPOLIS, Ind., (June 12, 2017) - Since its inception in 1997, PitFit Training has been at the forefront of innovative development amongst athletes. The Indianapolis training facility has now expanded its existing program offerings to include a partnership with NeuroTracker, a perceptual-cognitive training software that aids in boosting mental capabilities and performance.

"PitFit Training already uses many different tools to challenge the cognitive abilities of our drivers and other athletes," said PitFit owner Jim Leo. "NeuroTracker is an excellent addition to the program, offering new ways for us to push our clients as well as track their progress."

Created with 20 years of neurological research at the University of Montreal, Dr. Jocelyn Faubert and Jean Castonguay founded NeuroTracker to utilize 3D software to measure, identify and improve cognitive functions. This software will be instrumental to PitFit's clientele, specifically the professional auto racing drivers on the training facility's roster.

"As a leader in the motorsports performance training industry, PitFit is an ideal partner. Its team of specialists truly understand the importance of training the mind to enhance performance and gain a competitive edge." Jean Castonguay, CEO of NeuroTracker.

Several of the full time IndyCar Series drivers at PitFit have already begun training on the performance software, with more expected to sign up in the coming months.

About PitFit Training
PitFit Training is an industry leader in the development and implementation of motorsports-specific human performance training and lists clients from Formula One, IndyCar, NASCAR, NHRA, GRAND-AM, ALMS, USAC, The World Endurance Championship and numerous junior level auto racing series. The roster of champions that have become part of the PitFit family is a who's who of auto racing. Drivers such as Scott Dixon and Tony Kanaan, are just a few of the many drivers who have trained with PitFit Training

About NeuroTracker
NeuroTracker is a Canadian company that specializes in 3D cognitive performance training. Founded by Dr. Jocelyn Faubert and Jean Castonguay, it developed out of 20 years of neurological research at the University of Montreal, with the commitment to measure, identify and improve cognitive functions. With over 550 installations worldwide, NeuroTracker is well-respected in the athletic performance community as it demonstrates training transfer to real-life skills. Teams who have used NeuroTracker include Manchester United, Atlanta Falcons, Vancouver Canucks, IMG Academy and US Soccer. It is also used by professional athletes from a wide range of sports, such as basketball, boxing, martial arts, racing, golf, snowboarding and many more.

About Jean Castonguay
Jean Castonguay is the President and CEO of NeuroTracker, founded in 2009. As an entrepreneur with over 30 years of experience, Castonguay is dedicated to developing and commercializing technologies acquired from the Visual Psychophysics and Perception Laboratory of the University of Montreal, directed by Dr. Faubert.

About Jocelyn Faubert
Dr. Jocelyn Faubert is the Chief Science Officer of NeuroTracker and Director of the Visual Psycophysics and Perception Laboratory at the University of Montreal. He holds a number of patents, in the U.S. and internationally, on technologies related to vision, brain function, virtual reality, and human performance. Professor Faubert is involved in the award-winning technological transfer of research and developments from the laboratory into the commercial domain. ###

Spyder Active Becomes Official Apparel Partner of PitFit Training

PitFit Training, the source of fitness and physical development for many Verizon IndyCar Series and Mazda Road to Indy drivers, has announced a new partnership with Spyder Active as the official apparel partner of the training facility. The new enterprise will provide Spyder’s new training line of gear to the PitFit staff, as well as the race car driver clientele. “This is a new area for Spyder, and we are thrilled to be a part of it,” said PitFit Training owner Jim Leo. “The Spyder Active line is the first line that fits the lifestyle of our drivers, and we are looking forward to sharing this apparel with them.” Founded in 1978 with a padded ski racing sweater, Spyder is now a leader in ski and performance apparel. Outfitting the elite athletes of the U.S. Ski team since 1989 has allowed Spyder to expand its apparel offering from ski outerwear and race suits to premium lifestyle and performance fitness product. The Spyder brand was founded on elite athletes and their pursuit of speed, which led to the sponsorship of James Hinchcliffe and the partnership with PitFit Training. Under the urging of Roger Penske, PitFit Training owner Jim Leo began a motorsports specific fitness program for Team Penske in 1994. As the results of the fitness program paid off in crew and driver performance, Leo expanded PitFit over the next 20 years to what it is today: an all-encompassing training facility for race car drivers and professional athletes. Now with several trainers on staff in its Indianapolis facility, PitFit Training has become a source for driver fitness, diet maintenance, reaction training, and much more. With esteemed clientele like four-time IndyCar champion Scott Dixon and 2016 Indianapolis 500 polesitter and Dancing with the Stars runner up James Hinchcliffe, Leo’s facility continues to lead the motorsports industry in fitness and development. In fact, it was his partnership with Hinchliffe that lead to the Spyder Active partnership. “James and Spyder have always had a solid partnership, and this all came about when he gave me a pair of Spyder Active shorts to try out,” said Leo. “I was blown away by not only the comfort, but the quality. That’s a hard thing to find in this industry. You want to be able to give your clients the best in comfort without sacrificing the quality. Spyder’s gear is perfect for meeting that need.” As part of the new partnership, the staff and driver clientele at PitFit Training will receive co-branded training apparel for the gym, home, and race track. The new partnership begins immediately, as PitFit drivers continue to train in the winter months for the 2017 race season, beginning in March. “Partnering with PitFit Training allows Spyder to speak to its heritage in speed and performance while addressing the needs of the athlete,” said Brady Collings, VP of Marketing for Spyder Active Sports. “We have been fortunate to have James Hinchliffe on Spyder for three years and his dedication and commitment to the sport, his health, and our brand has been exceptional. This dedication led us to PitFit and together we are defining the progression of physical and mental performance.” About Pitfit PitFit Training is an industry leader in the development and implementation of motorsports-specific human performance training and lists clients from Formula One, IndyCar, NASCAR, NHRA, GRAND-AM, ALMS, USAC, The World Endurance Championship and numerous junior level auto racing series. The roster of champions that have become part of the PitFit family is a who's who of auto racing. Drivers such as Scott Dixon and Tony Kanaan, are just a few of the many drivers who have trained with PitFit Training About Spyder Spyder is an international performance apparel brand with iconic, innovative product design. Headquartered in Boulder, Colorado, Spyder apparel and accessories can be found worldwide in over 40 countries. Pioneering its first padded ski sweater in 1978, and sponsoring the U.S. Ski Team since 1989, Spyder builds technologically advanced gear for elite athletes and modern consumers. With thoughtfully designed, purposeful collections, Spyder fuses technology, form, function and fashion. Innovation and technology are the foundation of the brand’s DNA, leading Spyder to believe in everyone’s unlimited potential. LIMITLESS. Spyder Active Sports Inc. is a subsidiary of Authentic Brands Group, LLC. ###

PitFit Training to Partner with INFINIT Nutrition

INDIANAPOLIS, Ind., (June 25, 2016) - INFINIT Nutrition and PitFit Training have partnered to create a line of custom sports drinks custom formulated to improve the performance of auto racing drivers. Founded in 20014, INFINIT Nutrition produces premium custom-blended sports drinks scientifically created for individual athletes and for a variety of sports. Based in the motorsports capital of the world, Indianapolis, Indiana, PitFit Training is an industry leader in motorsport-specific performance training. Founded in 1993, PitFit has been a long time trainer of many drivers in the industry, including IndyCar Series drivers Scott Dixon, Tony Kanaan and James Hinchcliffe. In addition to training professional athletes, PitFit Training offers fitness classes and personal training to the general public, incorporating many of the activities used on the race car driver clientele. “The partnership between PitFit Training and INFINIT Nutrition is something that was inevitable,” said PitFit Training founder Jim Leo. “We’ve been a big fan of the INFINIT custom blended formulas for several years, and they have developed individual drinks for many of our clients. When I approached Michael Folan about specific formulas for specific forms of auto racing, he put his team on it. After a year of development, we finally have a line of drinks that I can proudly put our name on.” INFINIT’s all in one customized system provides professional athletes with an advantage, offering nutrition and hydration in one place. Capable of delivering for up to five hours and in triple digit heat, INFINIT allows for professional athletes to stay operate properly hydrated for long periods of time. “It’s an exciting time for athletes,” said Leo. “They finally they have an all-natural nutrition solution made just for the specific needs of their sport.” INFINIT Nutrition has worked with PitFit in order to create five custom sports blends: Sprint Fuel, Endurance Fuel, Jet Fuel (caffeinated) and Hot Seat.  Each drink blend is formulated for specific race lengths and intensities.

About INFINIT Nutrition, LLC INFINIT was started in 2004 introducing a customizable, isotonic, all-in-one nutrition solution that naturally maximized the performance for endurance athletes all over the world. INFINIT fuels many top collegiate and pro athletes, and has been used at various elite competitions worldwide.

About PitFit Training PitFit Training is an industry leader in the development and implementation of motorsports-specific human performance training and lists clients from Formula One, IndyCar, NASCAR, NHRA, GRAND-AM, ALMS, USAC, The World Endurance Championship and numerous junior level auto racing series. The roster of champions that have become part of the PitFit family is a who’s who of auto racing. Drivers such as Scott Dixon and Tony Kanaan, are just a few of the many drivers who have trained with PitFit Training


IndyCar team recruits military vets and first responders for Indy 500 Pit Stop Challenge

Source: Fox 59 INDIANAPOLIS, Ind. - In honor of the Memorial Day Weekend, historically, the Indianapolis Motor Speedway and the Indy 500 recognize our service men and women and those who paid the ultimate sacrifice. This year, one IndyCar team is keeping with that tradition in a unique way. PIRTEK Team Murray is entering a rookie crew of military veterans and first responders to compete in this year’s Indy 500 Pit Stop Challenge. The challenge is simple. The crew that can change all four tires and fuel the car as quick as possible wins the competition. Joining forces with the team is the Chris Kyle Frog Foundation. Taya Kyle, wife of fallen Navy SEAL, Chris Kyle helped select some of the veterans and first responders who make up the CK Crew. Kyle said it is an honor to spend Memorial Day Weekend at the 100th Indianapolis 500 with this crew of heroes. “It’s one of those things where you do it- You go one step in faith and you just hope for the best, but then it feels like it’s gone to a much deeper level and to me that’s cool, I think the bonds that they are forming here are gonna last a lifetime. I would not have thought that going in, but from what I’ve seen that will happen," said Kyle. Two former Navy SEALS, firefighters from San Diego, Chicago and Indianapolis along with the most decorated New York City Police officer make up the team. The CK Crew, named after Kyle will train for 30 hours before this Friday’s competition. Driver Matt Brabham will start the number 61 PIRTEK Team Murray car in row 9 in Sunday’s 100th Indy 500. The mission of the Chris Kyle Frog Foundation (CKFF) is to honor God, Country and Families who serve by providing experiences that strengthen military and first responder marriages and families. CKFF’s signature program started with the launch of CKFF Revitalization Retreats, which are focused directly on supporting military and first responder marriages. CKFF Revitalization Retreats provide service couples with experiences that provide new common ground, and then additional support resources designed to empower married couples with practical tools that improve communication and reduce conflict. For more information on CKFF, click here. 

Warner Bros. Supports Chris Kyle Frog Foundation Indy 500 Pit Crew

Source: pirtekusa.com PIRTEK Team Murray and the Chris Kyle Frog Foundation have created a unique program that will see six military service veterans and first responders from across North America molded into a pit crew for this year’s 100th Indianapolis 500 celebrations in May. Warner Bros. Home Entertainment (WBHE) worked with Team Murray and the Chris Kyle Frog Foundation to create the concept and WBHE will be using the pit crew program to launch American Sniper: The Chris Kyle Commemorative Edition Blu-ray on May 3. The pit crew will be housed in Indianapolis for the 10 days leading up to the event and will be trained and coached by some of the sport’s leading fitness and movement professionals, including Pit Fit’s Jim Leo. Training complete, they will then be PIRTEK Team Murray’s entry into the TAG Heuer Pit Crew Challenge on Coors Lite Carb Day, Friday May 27, at the Indianapolis Motor Speedway. The program was officially launched today by Kyle’s wife and PIRTEK Team Murray ambassador – Taya Kyle – at the Firestone Grand Prix of St Petersburg in Florida, the opening round of the Verizon IndyCar Series.Taya, the wife of Chris Kyle and best selling author of American Wife, was joined by PIRTEK Team Murray founder, Brett “Crusher” Murray, driver Matt Brabham and former Navy SEAL, David Rutherford, who was announced as the first member of the CK Crew. Rutherford, who is based in Florida, served eight years in the Naval Special Warfare Community, leaving the services in 2003. He works as a motivational speaker with many of the world’s biggest companies under the banner of Team Froglogic, using his SEAL training to develop the competitive edge for those organizations. An advocate for the recognition and treatment of PTSD among the military community, he is also a regular podcaster and radio host, Performance Coach, musician, poet and author who has published three books, including the best selling Self Confidence. The remaining five members of the crew have been personally selected by Taya Kyle and will be announced during the coming weeks. The remaining five members of the crew, a mixture of first responders, active military service personnel and veterans, have been personally selected by Taya Kyle and will be announced during the coming weeks. The CK Crew concept was born from Chris Kyle’s appreciation for the teamwork that pit crews display in going about their job. It was the one thing about motorsport that stood out to him some years ago when first attending a NASCAR race – Chris taking the time to speak with the crew, commenting at the time that the precision, toughness and the ability to work as one for the common goal reminded him of his military unit. Funds raised through the program will be used by the Chris Kyle Frog Foundation to build programs that allow military service, veteran and first responder families to reconnect post-deployment. The six CK Crew Members and Supporters will be included in a host of experiences including a ride in a two-seater IndyCar, being the guests of honor at a team dinner, team-bonding go-kart challenge with Matt Brabham, team hospitality and being included in the pre-race activities on the grid as guests of the Indianapolis Motor Speedway. The Foundation will be using the Indianapolis 500 and other major Verizon IndyCar Series events throughout the year as a basis to allow military and first responders to re-engage and enhance their family units. PIRTEK Team Murray will field a car in this year’s 100th Indianapolis 500 for Matt Brabham, achieving the milestone of seeing the Brabham family becoming just the third family to have three generations compete in the race. The US arm of Australian founded PIRTEK Fluid Systems has taken the naming rights of the team which has a technical partnership with KV Racing Technology, who won the Indy 2013 with Tony Kanaan. WHAT THEY HAVE TO SAY: DAVID RUTHERFORD – CK CREW MEMBER – FORMER NAVY SEAL “I can’t wait for this competition and am so thankful to Taya, the Chris Kyle Frog Foundation and PIRTEK Team Murray for giving me this opportunity,” said David Rutherford. “We’ll be using plenty of SEAL Team thinking come the TAG Heuer Pit Stop Competition on May 27 and I think that with the team we are putting together with Warner Bros. Home Entertainment and the support of the military community on that Memorial Day Weekend – we can be unstoppable!” TAYA KYLE – Executive Director, Chris Kyle Frog Foundation “The whole experience with PIRTEK Team Murray has been a pleasure and it is wonderful that we have been able to bring the CK Crew program to life,” said Taya Kyle. “Chris was so impressed with the dedication and talent of the pit crew during an up close experience at a NASCAR race. He could relate to the pit crew where each member of the team had their specialty and relied on the others to do their work, injured or not, with no excuses, no mistakes and intense speed in order to ensure success of the mission. “I am sure the six members of the CK Crew and their partners will have an experience they will never forget, but also the hundreds of other worthy recipients we intend to involve around the country. It is a great chance for supporters of the Chris Kyle Frog Foundation, our military and first responders to get involved as a donor to the CK Crew. “Not only will they have an awesome experience right across the Indy 500 weekend, their donations will allows us to assist many families that have done so much to support and serve our country over many years. BRETT “CRUSHER” MURRAY – OWNER, PIRTEK TEAM MURRAY “When we established the relationship with Taya (Kyle) and the Chris Kyle Frog Foundation, we already had this program in the pipeline and we are delighted that with the initial help of Warner Bros. Entertainment and some partners we have made it a reality,” said Murray. “The opportunity we have created for six companies to become involved in this specific program and be part of our team and support the CK Crew is something truly exciting. It gives those who invest in the program the chance to donate to one of the most high profile military, veteran and first responder-supporting Foundations in the United States. “We have to thank Warner Bros. Entertainment for their support and their vision to use this program to launch the limited edition DVD of American Sniper which will be available in stores around the country on May 29 – race day!” JAY FRYE – INDYCAR PRESIDENT OF COMPETITION AND OPERATIONS “All of us at the Verizon IndyCar Series are proud to support the CK Crew program, which will be a great addition to the TAG Heuer Pit Stop Challenge this May. “Honoring members of the military is one of many traditions at the Indianapolis Motor Speedway and we’re thankful to PIRTEK Team Murray, Warner Brothers and Taya Kyle for their efforts in putting this program together.” ABOUT AMERICAN SNIPER: THE CHRIS KYLE COMMEMORATIVE EDITION: On May 3, fans of director Clint Eastwood’s “American Sniper” will have the opportunity to revisit the acclaimed drama and learn even more fascinating details about the real American war hero Chris Kyle and the Navy SEALS he fought with. “American Sniper: The Chris Kyle Commemorative Edition” arrives as a two-disc Blu-ray from Warner Bros. Home Entertainment featuring a special commemorative disc with 60 minutes of brand-new bonus content, including revealing in-depth documentaries narrated by Bradley Cooper. “American Sniper” stars Cooper as Chris Kyle, whose skills as a lethal sniper and qualities as a human being made him a hero both on and off the battlefield. A two-time Oscar® nominee for his work in “Silver Linings Playbook” and “American Hustle,” Cooper stars alongside Sienna Miller, Luke Grimes, Jake McDorman, Cory Hardrict, Kevin Lacz, Navid Negahban and Keir O’Donnell. Oscar®-winning filmmaker Clint Eastwood (“Million Dollar Baby,” “Unforgiven”) directed “American Sniper” from a screenplay written by Jason Hall, based on the book by Chris Kyle, with Scott McEwen and Jim DeFelice. The autobiography was a runaway bestseller, spending 18 weeks on the New York Times bestseller list, 13 of those at number one. The film is produced by Eastwood, Robert Lorenz, Andrew Lazar, Bradley Cooper and Peter Morgan. Tim Moore, Jason Hall, Sheroum Kim, Steven Mnuchin and Bruce Berman served as executive producers.  “American Sniper: The Chris Kyle Commemorative Edition” will be offered on two Blu-ray discs in double elite case packaging for $24.98 SRP. ABOUT THE CHRIS KYLE FROG FOUNDATION The Chris Kyle Frog Foundation, www.chriskylefrogfoundation.org, is a 501c3 non-profit organization dedicated to serving military and first responders through meaningful interactive experiences that enrich family relationships. Founded and led by Taya Kyle, Chris’s wife, the foundation is entrusted to shepherd a community where the successes and struggles of these families can be shared. Its programs and partners reflect the service excellence that these individuals and families provide in service to their communities and country. ABOUT PIRTEK TEAM MURRAY PIRTEK Team Murray has been established to provide an opportunity for Matt Brabham to compete in the Angie’s List Grand Prix of Indianapolis (May 14) and the 100th running of the Indianapolis 500 (May 29). The team, owned by Australian motorsport media entrepreneur, Brett “Crusher” Murray will be operated using a racecar prepared by KV Racing Technology. Australian-founded fluid transfer solutions specialists, PIRTEK will use PIRTEK Team Murray to continue its drive to build its franchise base in the US market. FOR INFORMATION ON THE CK CREW DONATION PROGRAM PLEASE EMAIL VIA http://teammurray.com.au/partners/partnership-opportunities/ SOCIAL AND OTHER NETWORKS: PIRTEK Team Murray www.teammurray.com.au www.facebook.com/pirtekteammurray http://twitter.com/teammurray61 www.instagram.com/teammurray61 Matt Brabham www.matthewbrabham.com http://bit.ly/FBMattBrabham http://twitter.com/mattybrabs www.instagram.com/mattybrabs PIRTEK USA www.pirtekusa.com www.facebook.com/pirtekusa http://twitter.com/pirtekusa Chris Kyle Frog Foundation www.chriskylefrogfoundation.org www.facebook.com/chriskylefrogfoundation http://twitter.com/CKFFdn www.instagram.com/CKFFdn American Sniper Movie https://www.facebook.com/AmericanSniperOfficial/ Verizon IndyCar Series www.indycar.com www.facebook.com/indycar http://twitter.com/Indycar